Fair Trade.... Fairtrade

The Fair Trade concept.

It is easy to find products that reflect a story far beyond the fair trade stamp. And I question whether it is worth conforming to a logo or stamp to make us one of somebody else.

I appreciate the marketing value and the trust that comes with fairtrade certification, and I am equally aware that this has become necessary for social trust. I would hope that society would continue to change and question everything we consume. From fruit, meat, chocolate, craft and computers. the hardest one I have found to feel comfortable with, is running shoes. There are stories that appreciate being heard or considered, and once our questions are answered, our consuming is justified.

The possibilities of fair trade certification brings forth a number of issues that are often understood by the producers only. The rippling effect of fair trade can at times disrupt a community and remove aspects of independence. There are producers feeling boxed and controlled. And there are producers doing far more than the fair trade process could. The simple solution may be to approach such with open mindedness and consideration for the community at stake. Creating a fair trade framework individual to each community is what will change and improve economic stability for developing communities forevermore.

Like the protests in Melbourne, people just want to be heard or considered. For this habit or awareness to be present, I am unsure whether the fair trade stamp would become more or less necessary.